instax motherhood

in this ad I wanted capture the joy of motherhood through the lens of the Fujifilm Instax Mini 9. There a lot that go's into being a great mother and for this project I chose focus on the joy a mother brings to her child's day while integrating the Instax camera into the picture. In the photoshoot I was able to capture intimin moments between the mother (my wife) and her child (my son), creating a warm and cheerful feel. Additionally I decided to capture the Instax surrounded by paraphernalia that a mother might have in her diaper bag, to reenforce the essentialness of the camera.