The project aims to create a unique advertising campaign for Fujifilm's Instax instant camera by showcasing it as a fun and essential tool for capturing the joys of motherhood, targeting young mothers. By utilizing key elements associated with young motherhood throughout the shoot, the project differentiates itself from the usual generic ads and emphasizes the importance of capturing special moments with children.
video / photo
instax motherhood






In this mini documentary I talk with Elaine Chuang, a talented ophthalmologist, passionate birder and nature enthusiast living in the Pacific Northwest. We get a glimpse into Elaine's life and learn about her journey to becoming an expert in her field while pursuing her love for nature. Elaine shares her insights on how her love for birding and nature has brought joy and delight to her life. Through her lens, we get to witness some beautiful birds that reside in the PNW, and learn some interesting facts along the way!
briding with elaine - around the sound